The Home Beauty Standard

Setting the standard in home beauty.

CLEAN. SAFE. CLIENT-APPROVED.

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What We Do

The Home Beauty Standard certifies home-based beauticians for hygiene, safety, and professionalism — helping clients book with confidence and beauticians stand out with trust.


We offer verified certification, a physical & digital certificate and a public listing for qualified beauticians who meet our standard. Clean. Safe. Client-approved.

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Who We're Assessing

We currently certify and assess the following home-based beauty professionals:

  • Makeup Artists
  • Lash Technicians
  • Nail Technicians

"The Home Beauty Standard has helped me increase bookings and justify higher prices - Clients feel reassured" - Amy L. Certified Lash Tech

Why Get Certified?

Stand Out

Display your official certificate on instagram, your website and booking links - show new clients you're certified and work to a high standard before they even meet you.

Professional Credibility, Without the Salon

You're running a business from home - but that doesn't mean you're not professional. Our certification gives you that stamp of legitimacy.

Build Instant Trust With Clients

Show your clients that you care about their safety, hygiene and overall experience. It sets you apart from others in your area who may not meet the same standard.

Physical Certificate & Digital Badge

Show off your status with a professionally designed, printed certificate for your studio and a digital badge for your online profiles.

Get Listed on our 'Safe Beautician' Directory

You'll appear in our public online directory where clients can search and book with confidence. More exposure. More trust. More bookings.

Stay Ahead of Regulations

As the beauty industry becomes more regulated, having an independent hygiene and safety certification puts you ahead of the curve and helps future-proof your business.

Future Benefits

Get access to new content such as courses, marketing support and even help with growing your business.

We also plan to work with insurance groups to offer money off your business insuarance bill!