About

Welcome to The Home Beauty Standard — a space created for the modern home-based beautician. We know how rewarding (and sometimes overwhelming) it can be to run your own beauty business from home, and we’re here to make that journey a little easier.

Our goal is simple: Help self-employed and work-from-home beauticians to feel confident, organised, and inspired in every part of their business. We’re not here to teach you new techniques or trends — we focus on the business side of beauty. From social media and marketing tips to managing clients and finding balance, we’ve got your back.

Through our social media content, eBooks, and online courses, we share real, practical advice that you can actually use to grow your business and build the lifestyle you’ve been dreaming of.

At The Home Beauty Standard, we believe success doesn’t have to look the same for everyone — it’s about creating a business that works for you.